Monitoring customer service throughout the sales cycle - before, during and after a purchase - is essential for business success. If attracting and retaining happy
Why is monitoring customer service so important?
While today's businesses are competing in continually tough economic conditions, customers are increasingly becoming aware of the value, quality and care they receive in return for their custom. Successful businesses understand this correlation and seek to fill both needs by providing an excellent customer experience in return for loyal and regular custom.
Monitoring customer service provides these businesses with vital information to improve their customers' experience and, in turn, grow their business.
A quality process for customer service involves a series of processes designed to ensure the customer experience meets both your organisation's and your customers' expectations.
What does monitoring customer service involve?
Monitoring customer service involves gathering data across all aspects of your organisation's interactions with customers.
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